Building Link Popularity To Increase Search Engine Rankings

Good search engine rankings are what every site owner strives for. If your site is not on the first page of Google for your chosen keywords then the chances are your site receives very little traffic. Most surfers never search beyond the 1st page, so it is crucial to get your site there at all costs.

Search engine optimization is the key to getting your site listed on the 1st page of Google. A major part of search engine optimization is link popularity. Building your link popularity will increase your search engine rankings dramatically. Getting quality links to your site from sites that are relevant will see your site move up the rankings quickly.

So how do you get quality back links to your site? You ask for them of course. Most sites have a contact us page. Email the site owner and ask them for a link. Write a nice article and ask them if they will post it on their site. Many site owners are looking for sources of fresh content. Give them some feedback on what you think their site could benefit from. If they have a blog add some comments to the posts, if they have a forum write a few posts and put a link to your site in your signature.

Building a good relationship with other site owners can go a long way to helping you achieve a good Internet presence, which could be the difference between success and failure for your Internet business.

Google And Paid Links

Is it really worth buying links? Not according to Matt Cutts of Google.

The crackdown on paid links has started, in a recent post by Matt Cutts he tells you how to report sites that are selling links, and sites that are buying links.

No one likes to think that they are being held back in the search engines by sites that are buying their way to the top. But now you can shop those sites to Google.

The Google algorithm is currently being modified to recognise paid links, and sites that sell them, and mark them down because of it.

Matt also says that it is ok to sell and buy links for traffic. So if you are buying links, you need to find sites with low page rank but high traffic rankings. Which can be difficult as most high traffic sites tend to have high page ranks too.

The best advice I can give you here is dont buy links. Create sites with useful content that people will want to link to. Think about what the web was like 20 years ago. Lots of useful info that people needed and wanted. Going back, is the way forward in my opinion.

SEO - Latest Results

Well, Google has finally finished its pagerank update and we have been awarded with a page rank 4. Im quite happy with that, as I was not really targeting high pagerank sites in the link building exercise of late.

I have noticed that Yahoo has been given back its page rank 10, which is very nice of Google. (How the biggest site in the world should ever be ranked a pagerank 9 is beyond me) .

I also see that Statcounter has been dropped to a 9. I think this has something to do with the fact that they are selling links. Google is making a big point about penalizing sites for selling links. According to Google its ok to buy links for traffic but not for pagerank, mmm.

We are continuing our link building campaign, and are currently on around 22549. That does not include MSN, as their tool for calculating backlinks seems to be down.

We are only working part time on this site now, as we have many other clients projects that take priority. But we will continue to update you on the serps as and when.

Good luck to everyone with their efforts, dont work too hard. :-)