Wednesday, March 28, 2007

How to build backlinks to increase link popularity

Building backlinks to increase your link popularity is a major part of Search Engine Optimization. The more backlinks your site has, the higher your site will be listed in the Search Engines.

We launched this site on the 12th of Jan with no incoming links at all.
As of today we have over 20,000 backlinks.

You can check out our backlinks on this link popularity checker

How have we achieved such a large amount of links in such a short time?

We have obviously invested a lot of time and effort to build the link popularity of our site, but basically we have used these methods.

Articles - A well written article is a great way to generate backlinks to your site. Write a good Article, add links to your site in the Article, and submit it to the thousands of free article directories on the web.

Free Directory Submissions - There are thousands of free directories where you can submit your site. We have a list of over 4000 free directories. It is a very time consuming job, but once you are listed, your site stays there for good.

Blog Posts - Blog posts are similar to articles. There are again thousand of blogs online where you can submit your blog posts. You can usually get more links in a blog post than an article. Some blog owners will let you have up to 5 links in one post.

Link Baiting - This is basically where you write some useful content on your site in the hope that people will link to it. In the early days of the internet site owners would link to sites that they found useful, and had information that would benefit their visitors. But with so much information freely available, site owners tend not to do this anymore unless they get a link back to their site. There are still people out there that value good content, and will link back to you. You just have to work harder to get the information that people want.

Building your link popularity is a long hard road. But if you stick at it you will see the results.
You could always take the easy way out of course and pay an SEO like myself to do it for you. :-)

Good luck with your efforts.
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Friday, March 16, 2007

Website Marketing Tips To Generate More Traffic

Websites are created for one reason, to bring traffic/customers to your products or services. Getting visitors to your web site is an ongoing task, but there are a few things you can do to make your job a little easier.

Here are a few Website Marketing Tips To Generate More Traffic for your site.

To market a web site you need to have good web site design, search engine rankings, opt-in email lists, and link building campaigns.

Website Design - When designing your web site, you must make sure you use your design as a selling tool for your products or service.

If you are creating a corporate web site, you need to make sure that your site looks professional, is easy to read, and easy to navigate.

You will also need to have some good pictures on your homepage, to encourage your visitors to stay, and not just click away.

Search Engine Rankings - Most people use Search Engines to find the information they are looking for, so in my opinion, this is the area that you need to concentrate on most. To achieve good Search Engine Rankings you need good Search Engine Optimization for your site. If your site is listed on the 1st page of Google and other major search engines then you are half way there.

Opt In Email Lists - Opt-in email lists also help bring traffic to your web site. If someone decides to subscribe to your email list, then they are ten times more likely to purchase your product or service.

Also as you make changes to your web site you will be able to let your subscribers know, and try to get them to visit for a second time.

Link Building Campaigns - Link building campaigns are the second most important thing for generating visitors, and go hand in hand with Search Engine Optimization. If you are able to find links from other web sites that are related to yours, then you are more likely to get visitors to your site that will buy your products or services. (This is called targetted traffic).

Links to your web site will build your link popularity and help to improve your search engine rankings, which will again direct targetted traffic to your site.
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Friday, March 02, 2007

5 Online Marketing Tips To Drive More Traffic To Your Website

One of the most frequently asked questions by online marketers is "how do I drive more traffic to my websites". The answer to this question is easy. Get your websites exposed to as many internet surfers as possible. Once people can find your website, there will be a steady stream of traffic to your website. But to market your website successfully is not an easy task. Efforts, strategies and techniques need to put in place in order to be successful.

Below are 5 common online marketing techniques to drive internet traffic to your websites:

1. Search Engine Optimization (SEO) - Successful search engine optimization will greatly increase the number of visitors that come to your website, since over 70% of people who are looking for products and services use search engines like Google to locate them. If your website is ranked highly by the search engines, you will get tons of free internet traffic to your website.

One of the best ways to optimize your website to be search engine friendly is by generating back links from other websites to your website. When websites provide a link to your site, the search engines deem your site as a valuable resource and this affects your position in the listings. The more incomming links you have, the higher in the search engines you will be listed.

2. Article Writing & Publishing - Articles are one of the greatest tools for online marketing. They help in SEO by generating back links to your website. By writing short articles on the topic related to your website products or services, you can offer these articles to other website owners or newsletter publishers to use, by submitting them to article directories, forums or blogs. When the publishers use your articles in their ezines or websites, they have to use your author information, which contains links to your website at the bottom of your articles, which means that the publishers will give you a free link from their websites to yours. These back links are counted in SEO. When their visitors read your articles and want to know more about your products or services, they may click the hyperlinks at the bottom of your articles to reach to your website.

3. Pay Per Click Advertising - Pay Per Click is advertising provided by the search engine providers (Google, Yahoo! and others) where you pay for top placement. A good example of Pay Per Click is Google Adwords. It is a quick way to have your ad on the first page of the search engines for popular keywords. There is a catch however, as in the title, you have to pay for every click to your web site. The best way to use Pay Per Click is to set yourself a budget and stick to it, and make sure to monitor your account, those clicks add up fast.

4. Affiliate Marketing - An affiliate program is another way to drive traffic to your web site. Your affiliates are your commissions-based sales people who make money when they sell your products or services. They drive traffic to your web site in exchange for commissions on sales. If you don't want to manage your affiliates yourself, you could subscribe to affiliate network such as ClickBank if your products are digital items. ClickBank marketplace is able to exposure your products to thousands of affiliates who are looking for products to sell online.

5. Posting in Forums - Another great way to generate traffic and links to your site is to post in Forums related to website. If you post interesting and useful information the visitors to the Forums may see you as an authority figure on your subject and visit your site to find out more. You can add signature links to your posts, to give the Forum visitors easy access to your site.

Any internet business will die without a good traffic stream. The above 5 online marketing tips are time tested & proven methods to drive more traffic to your website.

If you would like more information about our SEO Services, or would like to find out how we can help you get listed higher in the major search engines, please email us at webordead@yahoo.com
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