How to choose an SEO Consultant

As a business owner, it is impossible to ignore the power of the Internet. With a worldwide audience only a mouse click away, most business owners can see the huge benefits in creating a website for their business. But, it doesn’t matter how great a website looks if its not optimized correctly no one will ever find it.

When it comes to optimizing your website, there are various steps you can take. Some business owners attempt to optimize their websites themselves, but this can be a bad idea. It takes a high level of specialized knowledge in order to optimize a site correctly. In addition, search engine optimization takes time. Most business owners rarely have the time necessary to correctly implement search engine optimization. Therefore, it is usually best to hire a professional SEO that can optimize the site to its fullest potential, or that can provide you with the proper SEO training to guarantee you get the job done right.

Since Search Engine Optimization is becoming an ever-increasingly popular form of internet marketing, more and more “SEO experts” are appearing online every day. So, how do you separate the quality consultants, from those that are merely out to take your money? When searching for an SEO expert, there are a number of things to watch out for.

- The SEO expert should offer link building campaigns as one of the services they provide. Link building campaigns are highly effective when it comes to getting high listings in search engines because the more incoming links your site has, the more credibility your site will have with the search engines, thus resulting in higher placement.

- The SEO consultant you choose should also provide a service for submitting your website to directories. This will ensure your website is frequently crawled by search engine spiders.

- You should be offered variety of different SEO packages, making it possible for you to find the one that is best for your business needs.

- The SEO Consultant should also be willing to train you in search engine optimization if you wish to do the work yourself.

- And most importantly the SEO Consultant should have a proven track record. In other words, he or she should be able to give you examples of jobs they have done for previous clients, and the search engine rankings that they achieved for those clients.

If you follow these simple rules, then choosing and SEO Consultant to optimize your website should be a relatively painless experience.

If you would like more information on our Search Engine Optimization services, please email us at webordead@yahoo.com

8 Tips To Web Site Optimization

Web site optimization should be one of your main priorities and you should make sure to take this serious. If you are on a limited budget focus on optimization rather than advertising. For instance will a web site which takes ages to load may make your visitors go away even before they had the chance to see what you have got to offer them. So please take some of your valuable time and check out the 8 great rules of website optimization which are listed below. Follow these simple guidelines and your visitors will be much happier – and so will you when you see both increases in page rank and sales.

1. Content is King – As usual! This is maybe the most important aspect of a website. Search Engines love regularly updated content and people who are searching the internet are almost always looking for information. Regularly updated content will keep your visitors coming back. It can be time consuming to create new content all the time, so you might want to include automatically refreshed content like guest books, forums, or a RSS feed with articles.

2. Website Load Time - Still not all surfers have access to high speed internet connections and many still use a phone connection and modem to do their online tasks. For these people a slow loading website will be the same as money thrown out the window, so at least make sure your web pages load within 30 seconds using a 56k modem. People are impatient and won’t wait more than 30 sec for your web pages to load, it’s that simple.

3. Describing Page Titles - Your main web page might be the most visited page of your website but don’t forget your other pages. Good describing of internal links like /mercedes-benz-review.html for instance is much better for both the reader and the search engines than a link looking like this: /fad1258/links=?cars.mercedes.php or anything like that. With good describing of internal links and link placement your other web pages should also show up in the search results. Make sure to include your main keyword of that particular web page into your title.

4. Internal Pages & Optimization - You should optimize each page on your website for individual keywords, with individual headings and individual Meta Tags so the search engines can crawl and index not only your main page but also each of your sub pages.

5. Make Sure Your Internal Links Are Working - Few things are more annoying when visiting a web site than internal links which are not working as they should. Download links that are not working any more, links to internal pages where you get a 404 error message etc can be quite annoying! You want to prevent this at all costs.

6. Go For Two or Three Main Keywords Per Page Only - A perfectly optimized web site will have every single page optimized for only two or three main keywords. Use these keywords between tags and make sure that the keywords used, and variations of them, appear on every two paragraphs of your web page. Also make sure your last line of the body text will have at least one of the two keywords embedded. If your web page has been optimized for the term “Best UK Pubs” your end of the body text could be something like CopyRight 2006 Jim Smith – Your Guide To the Best UK Pubs

7. Increase The Number Of One Way Inbound Links - As the power of reciprocal linking is fading you need to take your web site optimization to the next level. You absolutely need to have as many inbound one way links as possible to get a satisfying search engine ranking. One way you can achieve this is by writing articles and submitting them to article directories leaving your signature and link at the end of the article. Submit your website to every online directory you can find. This is an ongoing job that might take time to finish and it can also take several weeks before your site get indexed. But it is worth the wait! Use every ethical chance you get to point links to your website because it is incredibly important for your rankings.

8. Do not Spam - It is very frustrating when you have submitted your site to the search engines and to directories only to find that you are not listed. Its very tempting to keep submitting your site, but that is a no no. Search engines and directories in particular, can take weeks to list your site, sometimes months. If you are continually submitting your site to search engines and directories the likelyhood is you not get listed, but will get banned.

Website optimization is an art you can learn to master by learning and taking action on small parts at a time. It is an ongoing job and should be taken extremely serious if you want to get listed on the first pages in the search engines and receive that boatload of free traffic you have been dreaming about.

SEO Update

Well its now Feb 9th, and I would like to update you on our progress.

Backlinks are as follows.

Google 13
Altavista 2,290
MSN 1,316
All the Web 2,270
Yahoo 2,541

Making a total of 8430

Search engine rankings as follows.

Free SEO Advice... Number 4 on Yahoo
Free SEO Consultation... Number 1 on Google
Free Optimization Consultation... Number 1 on Google
Optimizing Services... Number 2 on Google
Search Engine Rash... Number 1 on Google and Number 2 on Yahoo

Screenshots of all of these rankings can be provided on request.

If you wish to get your site listed higher in the major search engines please drop us an email.