Google Bowling

I have recently been reading quite a few articles regarding Google bowling.

Now for those of you that do not know what Google blowing is, let me explain.

Its basically a process by where you try to get a competitors site dropped from Google, by getting hundreds or thousands of spammy links pointing to the site.

The idea is to make Google think that the site owners are trying to spam their site to the top of the search engines.

Now I have heard of companies that are apparently specialists in this field, charging a fortune to carry out this type of reverse SEO, to get sites dropped from Google. But I personally believe Google bowling is a myth.

Google does drop sites in and out of its index from time to time, but I don't think that you can affect a sites ranking by getting links to it from spammy sites.

This is the way I see it. A site owner has no control over who links to their site. If you get natural links from spammy sites how can you be penalized for it? If your site links to spammy sites, you can get penalized for that, as you do have control over who your site links to.

Google likes links from quality authority sites related to your sites content. Getting links from these sites will see your site listed higher in Google, getting links from spammy sites will not in my opinion get your site dropped, it will just not get your site listed any higher. Google will basically ignore the non relevant spammy links.

So if anyone approaches you and tells you they can get your competitors site dropped from Google by using this so called Google Bowling technique, then take it with a pinch of salt. Apart from the fact that it is highly unethical, its also highly unsuccessful in my opinion.