Google And Paid Links

Is it really worth buying links? Not according to Matt Cutts of Google.

The crackdown on paid links has started, in a recent post by Matt Cutts he tells you how to report sites that are selling links, and sites that are buying links.

No one likes to think that they are being held back in the search engines by sites that are buying their way to the top. But now you can shop those sites to Google.

The Google algorithm is currently being modified to recognise paid links, and sites that sell them, and mark them down because of it.

Matt also says that it is ok to sell and buy links for traffic. So if you are buying links, you need to find sites with low page rank but high traffic rankings. Which can be difficult as most high traffic sites tend to have high page ranks too.

The best advice I can give you here is dont buy links. Create sites with useful content that people will want to link to. Think about what the web was like 20 years ago. Lots of useful info that people needed and wanted. Going back, is the way forward in my opinion.